About Us

At Elderwit, we believe growing older shouldn’t be something to dread—but something to celebrate. Every day we wake up vertical is precious!

But growing older also doesn’t have to mean riding off into the proverbial sunset. It can be about standing out. After all, you’ve got a lot of spunk left in you, don’t you?

We’re not here to sell you a bunch of crap you don’t need. We’re here to give your loud and proud personality a voice—with a side of sass and a generous helping of nostalgia.

Founded by a proud Gen Xer who survived rotary phones, non-PC Saturday morning cartoons, and bulk hairspray, Elderwit is made for men and women who’ve earned the right to use humor as a coping mechanism to keep the old person out. We’re here for Baby Boomers, Gen Xers, and anyone seasoned enough to appreciate the humor, grit, and glory of getting up in years with your dignity intact (or insolence—your call).

Our designs are more than clever slogans—they’re bell-bottom/big-hair identity on totally tubular merch, dudes and dudettes. They tap into that unmistakable vibe of the ‘70s and ‘80s: bold, electric, and unapologetically real. Whether you're rocking a dad joke on your chest, sipping from a snarky tumbler, or gifting your brother-in-law the perfect slightly offensive retirement blanket, Elderwit gives you the power to say what you're thinking—without even opening your mouth.

We know you're tired of cheap laughs and lazy clichés. So are we. That's why every Elderwit design is crafted with authenticity, attitude, and a wink at the past. Because humor isn’t just a mood—it’s a whole vibe. And nostalgia? It's the secret sauce that helps us appreciate simpler, bodacious times before the world got soft and “all up in their feels.”

We’re not a big-box brand. We’re a tribe. We respond to customer feedback, care about quality, and love a good story. We aim to offer high-quality, comfortable gear that lets you express exactly who you are—funny, fierce, and proudly aging like fine wine (or expired milk, depending on the day).

Welcome to Elderwit Apparel. Where wit never wrinkles.